Working together
I get to know what you want to achieve, the experience you want customers to have and what you would enjoy building next. We develop the ideas together, and I carry them into the positioning, design and campaigns. You stay close to the decisions, with someone who understands your ambitions taking responsibility for the work.
Let’s talk about your business
Seeing how the whole business fits together.
Photo: Patrick Self
Ways to work together
01 / Ongoing partnership
Over time, I come to know the customers, the team and the thinking behind earlier decisions. That understanding makes each new campaign, service or website improvement part of a longer plan. You have someone to develop ideas with and trust with the marketing, as the business grows and new possibilities emerge.
02 / A possible first project
A focused, fixed-price review of your marketing, with recommendations for where to invest next.
03 / A defined priority
A first project can put a bigger ambition within reach. For a new service, we might develop the positioning and offer, then build the landing page, campaign and sales materials around it. A website overhaul can give an established business a presence that reflects what it has become. The thinking and the production belong to the same piece of work.
A first project can stand on its own or become the start of a longer partnership.
Let’s talk about your businessMarketing Opportunity Review
A fresh perspective on where your marketing could take you. I look at the strengths to build on and the opportunities most relevant to your goals, then recommend where to put your attention and investment. We agree the focus and a fixed fee before I begin.
The recommendations are yours to use, whether we carry them forward together or your team takes it from there.
From decisions to finished work
The work starts to feel real when the words, images and customer experience come together. A new offer might become a landing page, a launch campaign and a presentation the team is proud to use. An ongoing partnership can develop the website, communications and systems as the business grows. The range below gives us plenty to work with.
The work can include
Illustrative example
The work can include
The work can include
The work can include
The work can include
Illustrative example
| Step | Supporting material |
|---|---|
| Recognise a good fit | A one-page explanation of whom the business helps and when to introduce them |
| Make the introduction | A short, forwardable introduction and a clear contact route |
| Follow through | A response template, a responsible person and an agreed next action |
The work can include
Illustrative example
Confidence across the team
A shared direction. A practical way forward.
Photo: Patrick Self
I make sure each point of view is heard, understood and explained back to the people involved. Then we look beneath the first proposal to what each person is trying to achieve or protect.
We find the strongest part of each idea and explore how they could work together. Sometimes a new option emerges; sometimes a small change makes an existing idea better. Often, the perspectives are closer than they first appeared.
I recommend a way forward and explain the reasoning, so people know what they’re supporting. We agree what needs to happen next and who will take it forward.
The reasoning stays with the work as I develop the copy, design and materials. Your people remain involved where their experience matters, and I give them the tools and training to use what we build. The shared understanding becomes something they can see, use and feel part of.
Room to think, with the day-to-day work in hand.
Photo: Patrick Self
Questions
We spend 30 minutes exploring what you want to achieve and the ideas you’re excited about. I’ll listen and ask questions to understand where I could contribute. The conversation is complimentary. If we decide to explore working together, I’ll follow up with a proposed starting point and fee.
Yes. A Marketing Opportunity Review, website, launch or other defined project can stand on its own. The review is a fixed-price option when you would value a considered recommendation about where to invest. If the priority is already clear, we can begin with the project itself.
I can lead the marketing or work alongside your staff and existing suppliers. We agree who is responsible for each part. If an outside specialist would add value, I explain the role and cost and coordinate their contribution with the wider work.
For a Marketing Opportunity Review, we agree a focused scope and fixed fee before starting. Other projects are quoted around the work involved. For ongoing support, we agree responsibilities, priorities and a budget. Any proposed change is discussed before we proceed.
Access to someone who knows the business, relevant information and time for the decisions that need your input. We agree who needs to be involved and when, so the work can move without constant checking in.
We agree measures that match the purpose. Better-qualified enquiries may matter more than total leads; profitable work may matter more than traffic. We establish a starting point where the information is available.
Getting started
A service with more potential. An idea that keeps coming back. A business you’re excited to build on. There may be more we can do with it together.
A complimentary 30-minute conversation about your ambitions and the ideas you’re excited to explore, with questions and a fresh perspective from me.
A fixed-price Marketing Opportunity Review gives you a considered view of where to invest next. If you already have a project in mind, we can start there. Either way, you’ll know the scope and fee before deciding.
The first piece of work gives us a chance to see what we can achieve together. It can be a complete project in its own right, with room for the relationship to develop if it suits us both.