The work you want more of, from clients who value it.
For leaders with a strong business and a bigger ambition.
I help you choose where to invest in growth and make a compelling case for what you offer. We shape the direction together, then I develop the positioning, websites and campaigns to bring it to life.
Growth might mean a wider audience for a proven service, a new source of income from your team’s expertise, or a more valuable mix of clients. I help you find the opportunity that makes sense for the business you want to build.
01 / A wider audience
Reach customers who have more to gain from your expertise
Winning larger clients or entering a new market starts with understanding where your expertise is particularly valuable. I help you identify the customers with most to gain and make the case for choosing you through your positioning, sales materials and campaigns.
02 / A new offer
An idea with a commercial future
Your team’s expertise may have more commercial potential than the current offer captures. We shape a service customers value and the business can deliver profitably, then develop the marketing to give it a strong start.
03 / A team ready to grow
Confidence about where to invest next
When several paths look promising, I help you weigh their potential against the cost and effort. You and your team can commit to an opportunity with a clear view of why it deserves the investment.
Patrick Self Marketing consultant & creative
The person behind the work
A partner for the decisions and the details.
I’m Patrick. I’ve spent fifteen years helping people build thriving businesses around what they do best.
I work across strategy, writing, design and delivery, which helps me see where a decision will lead. A change to the offer affects the website; the questions people ask in a sales conversation can tell us what a campaign needs to explain.
Many of my client relationships last five years or more. I get to know the people, the customers and the reasons behind earlier decisions. That understanding helps me judge what deserves attention as the business develops, and gives each new piece of work a stronger starting point.
An opportunity might lie in a service customers would pay more for, an audience especially well suited to the business, or a better experience between enquiry and sale. I help you assess what it could be worth, decide whether to pursue it and develop the offer and marketing around it.
01
Know what deserves attention.
I weigh the likely value against cost, effort and timing, and recommend where to focus. You can see what deserves investment and what can wait.
02
Get your people behind it.
I help the people involved understand each other and build on the strongest ideas. A decision the team understands is easier to act on and takes less effort to keep explaining.
03
Feel confident it’s handled.
I take responsibility for the agreed work, bringing in specialists where they add value. I care about how it reads, looks and functions, and whether it represents the business as well as it should. You stay involved in the decisions that need you, with less briefing and coordination between them.
A different perspective · Photo: Patrick Self
Services
Your business at its best, wherever people find it.
A promising direction becomes much more convincing when you can see it taking shape: a website that does justice to the business, a compelling campaign for a new service, a better way to turn interest into a sale. I develop the work around what it needs to achieve, with a demanding eye for the words, design and details.
Identify the customers and offers with the strongest commercial potential, then decide how to reach them. You get a direction for the business and practical priorities for the marketing.
Long-term marketing plans · Customer segmentation · Positioning statements · Offer development · Channel and investment plans
02 / Experience
Websites, content & design
Your website and sales materials should show prospective clients the quality of the business and give them compelling reasons to choose it. I develop the structure, copy and design together, so the finished work does justice to the offer and makes it easy to take the next step.
Website overhauls · Landing pages · Brand identity · Sales copy and print materials · Photography & video
03 / Demand
Campaigns & customer acquisition
Reach the people most likely to value your offer, through channels chosen for what they can contribute to the business. I develop the campaign and its creative work, then use the response to guide improvements.
Digital advertising · Social media plans & graphics · Email & newsletters · SEO/GEO content · Referral campaigns
04 / Delivery
Delivery, systems & training
Give your team the tools and confidence to use what we build. Practical workflows, reusable materials and training help the marketing become part of how the business works.
Clients who recognise your value before they enquire.
Your website and sales copy can help prospective clients understand why your approach suits them. They arrive at the first conversation with a stronger sense of your value and a real interest in working with you.
02 / After first contact
Help good enquiries become clients.
I develop the follow-up and proposal materials that help people reach a decision. Your team knows who will respond and what to do next, so promising enquiries receive the attention they deserve.
03 / Existing relationships
Make a good introduction easy.
I help clients and professional contacts recognise whom to refer, and give them something useful to pass on. The introduction is easier to make, and your team has a clear way to follow it through.
Room for what you want to build.
Photo: Patrick Self
Client perspectives
In their own words.
“
These days, I rarely receive an enquiry from someone who isn’t a good fit.
Read full testimonial
Working with Pat has helped me become much clearer about who I do my best work with and how to position my business to attract those people.
The results have been remarkable. These days, I rarely receive an enquiry from someone who isn’t a good fit. The people who contact me already have a strong sense of who I am, what I offer and how I work, and they’re genuinely interested in working with me.
I love working with Pat. Our conversations are fun and thought-provoking, and I really value being able to trust his expertise to translate our thinking into an effective marketing strategy and a beautiful website.
I’ve been running my coaching business for 20 years, and Pat has made an enormous contribution to its continuing success.
And yes, I’m also his mother!
“
Pat Self has been absolutely integral to building, running and growing my business, Brisbane ACT Centre, over the last 13 years.
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Pat Self has been absolutely integral to building, running and growing my business, Brisbane ACT Centre, over the last 13 years.
Thanks to his expertise in maintaining our website and managing our marketing, I’ve been able to leave these often arduous elements entirely in his capable and expert hands, and focus on clinical work and the growth of our practice.
I cannot recommend his skills highly enough in crafting superb copy, striking exactly the right tone for our psychological practitioners’ work, and addressing all aspects of online marketing with consummate professionalism.
I’ve received literally hundreds of emails from marketers, but thankfully I’ve never needed to even skim them. Pat looks after all the technical aspects too, and his work is super cost-effective.
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No matter what I’ve needed help with, Pat has always been able to step in, understand the situation quickly, and provide practical, thoughtful solutions.
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Patrick has been an invaluable support to my business, helping me navigate everything from website management and IT challenges to strategic planning, social media, and refining content. No matter what I’ve needed help with, Pat has always been able to step in, understand the situation quickly, and provide practical, thoughtful solutions.
What I value most about working with Patrick is the combination of his broad skill set and the way he genuinely cares about the people and businesses he supports. He takes the time to listen, think things through, and make sure the outcome is the best fit for his client.
Over the years of working with Pat, I can confidently state that he is someone I trust completely. He brings integrity, patience, and a strong commitment to doing quality work. Patrick has been an invaluable support to my business, and I would highly recommend him to anyone looking for a trusted partner who brings expertise, integrity, and a genuine desire to help.
“
The website is superb and reflects the nature and future direction of the company.
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Patrick has been a valuable partner as I've developed the vibe coaching website and marketing strategy and implementation. He has tuned into my approach and provides invaluable feedback and support.
He is a deep thinker and knows how to decode deep thoughts so they make sense in the 'real world'. Behind the scenes, he finds viable and high value technical solutions.
The website is superb and reflects the nature and future direction of the company. And he is a pleasure to work with in every respect.
The work behind remarkable businesses.
I work with people who are exceptionally good at what they do. Together, we build the position, demand and customer experience that help their businesses fulfil their ambitions.
01Dr Rob Purssey / Brisbane ACT Centre
Building demand around exceptional clinical expertise.
Positioning · Digital advertising · Referral development
Rob brings decades of psychiatric experience and deep expertise in ACT and medication tapering to some of the most demanding work in mental health. For thirteen years, I've been a cornerstone of the business around that expertise, helping build its reputation, attract practitioners and grow referrals.
I've helped turn specialist services into clear, compelling reasons to choose the practice, then built the referral engines to support them. That includes digital advertising that has consistently grown tapering referrals at an exceptionally low cost, a website that makes the team's expertise accessible, and materials GPs kept at their desks to help decide whom to refer to. The work connects the people seeking care with the professionals guiding them towards it.
When the centre needed more clinicians, I developed the proposition and recruitment campaign that attracted enough interest for Rob to wonder how he'd accommodate everyone. We switched from recruiting practitioners to attracting clients for the expanding team. Now, as he winds down the centre to concentrate on his specialist practice, our partnership is helping shape that next chapter.
Rob's medication-tapering service page.
02Dr Sue Jackson
Building a bigger platform for a world-leading flow expert.
Business strategy · Creative direction · Publicity
Sue has helped shape how we understand flow. Her international research career includes co-authoring Flow in Sports with Mihaly Csikszentmihalyi, the psychologist who pioneered the field. Her own book, Experiencing Flow, brings together thirty years of research and practice in an accessible contribution to understanding one of the most rewarding experiences of being human. She brings that extraordinary depth of knowledge to helping people perform at their best.
For more than a decade, I've worked alongside Sue to turn that authority into a stronger public presence and more ways for people to work with her. Our work reaches into the fundamentals of her business: which audiences to pursue, how to package her expertise and where to invest her energy. I've carried those decisions into her website, creative content and publicity, helping communicate the value of her work and bring it to new audiences. For Experiencing Flow, I contributed author photography, explanatory diagrams and cover copy, helping give thirty years of insight a compelling presentation for a wider readership.
One expression of that partnership is her ten-part Insight Timer course. I helped turn her teaching into a professional digital product, taking the recordings through editing and release. It now has 2.6k students and a 4.7-star rating. Alongside her consulting and public profile, it gives Sue a lasting way to share world-class expertise well beyond the hours she has available for individual clients.
03Rachel Collis
Turning a respected coach's reputation into demand from the right clients.
Positioning · Website design · Client acquisition
Rachel has spent twenty years building a respected coaching business around thoughtful, psychologically informed work with leaders. The opportunity was to make the reasons people value her just as compelling to someone who hadn't yet worked with her.
I helped clarify whom she does her best work with and what makes her approach worth choosing, then brought that position to life through a beautiful website and persuasive copy. Her reputation gives people a reason to look; the marketing helps them recognise that they've found the right person.
Together, we've built a referral engine that does valuable work before the first conversation. Rachel says prospective clients arrive understanding her approach and already keen to work with her. She rarely hears from someone who isn't a good fit, reports conversion above 90%, and credits our positioning work with helping achieve it.
Rachel is also my mum, and I'm exceptionally proud of the work we do together. Keep an eye on Working with ACT to see what we do next.
Rachel's website brings the positioning to life.
04Will Brennan / Orbis
Turning an exceptional combination of experience into a clear reason to choose Will.
Positioning · Business development
Will brings together clinical mental-health expertise and substantial leadership experience. That combination is particularly valuable where the demands of leadership and responsibility for people's wellbeing are inseparable.
I helped make that the centre of his commercial proposition. We identified the people for whom his background has particular value: capable clinicians stepping into leadership, executives carrying a heavy human responsibility, and values-driven teams with ambitions to do better work. Will can understand the organisational challenge and the psychology of the people living it.
I translated that advantage into positioning, copy and a distinctive website, with the same thinking guiding LinkedIn and referral development. His breadth now gives the business a powerful focus: prospective clients can see why his experience matters to them, and professional contacts have a clear reason to recommend him.
The positioning carried through into the website and LinkedIn.
05Dr Geoff Abbott / Vibe Coaching
Giving an ambitious body of work a presence equal to its ideas.
Marketing strategy · Creative direction · Website
Geoff brings formidable intellectual depth and executive experience to coaching and leadership. His work has the ambition of someone developing an original body of thought, with much more to offer than a conventional coaching profile could convey.
I worked with Geoff to make that depth compelling to the people he wants to reach. We brought the value of his research and ideas into sharper focus, connected them with clear ways to work with him, and created a sophisticated website with the character to hold it all together.
The design gives his thinking room to breathe while helping visitors find their way into coaching, mentoring and his wider work. It gives a rich, unconventional practice a clear commercial expression with a distinctive voice. Geoff describes the website as superb and says it reflects the nature and future direction of the company.
Vibe Coaching. Strategy, design and implementation, developed with Geoff's writing and ideas.
06Debra Hood Art
Growing the business around an unmistakable body of work.
Photography · Ecommerce · Commercial advice
Debra has built a thriving art business around a visual world that is entirely her own. Her exuberant paintings of Brisbane are full of colour, character and affection for the city, with a growing collection that lets people bring that world into their homes.
I've helped turn that appeal into an online business that grows with her ambitions. My photography and design give the art a compelling presence, while my SEO work has helped make Deb a prominent name for people discovering Brisbane art. The sales platform brings those strengths together, turning attention into an inviting experience of exploring the collection and choosing something to own.
We're now developing its third iteration, building on years of growth with a richer presentation of the work and more opportunities for customers to discover their next piece. My contribution spans the creative and commercial decisions behind the shop, helping Deb make more of the audience, reputation and customer relationships she has earned.
New website in development · Canvas prints page. Artwork by Debra Hood.
What would you like more of?
You’ve built something worth growing. I’d enjoy hearing what you want it to become and exploring where my experience could make a difference.