Marketer & Creative

About Patrick

Marketing, Branding & Creative for Passionate Entrepreneurs and Small Businesses

At 15 I picked up a camera and started a business photographing for bands and businesses. 9 years on I help people build their businesses and achieve their goals. My expertise is designing integrated marketing plans for small businesses and passionate entrepreneurs, and helping to execute those to the fullest. I have skills in photography, web design, copywriting, graphic design and video, I leverage these skills to create work for my clients that is more than the sum of its parts. Every piece of creative is cohesive and designed for synergy.

Marketing & Digital Advertising

01

Find Your Niche

Growing any business requires a laser focussed understanding of your niche and what makes them tick. Instead of talking to everyone knowing your niche lets you talk just to the people most passionate about your benefits. It makes communications cheaper, and conversions better. The right communications increases word of mouth advertising because it gives your clients the words they need to talk about you.

02

Build Your Brand

Your brand should be effortless, an authentic extension of you and your organisation. Big companies spend billions on their brands but you don’t have to, inauthentic brands are expensive but authenticity is cheap. Build your brand around your companies values and figure out how to communicate those in everything you do.

03

Design Your Marketing

Plans require research. Incredible amounts of research. Understanding customers and competitors and creating something unique. Every plan needs a spark of creativity to get the best possible results from the smallest possible resources.

04

Measure and Improve

Effective marketing means running experiments, and measurement is crucial to any good experiment. You need systems to measure the impact of your marketing strategies and tactics to figure out where to best invest your time, energy and resources. Marketing is an iterative cycle of building a better and better mousetrap.

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Understand Your Audience

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Meet Your Goals

Web Design

01

Design with Purpose

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02

Make it Beautiful

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03

Promote

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04

Optimise.

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Client: Brisbane ACT Centre

BAC needed a website to build their brand under the banner of ACT.

Needed to make it easy to match potential clients up with therapists. How could we quickly match people up? Filterable portfolio.

Client: Fewzion

Needed a data driven website that took clients on a purchasing cycle journey, we used a tile layout to build credibility, explain the complex software and sell it.

Client: Debra Hood Art

Needed a website to seamlessly display beautiful art in a way that inspired commissions.

Photography

Photo Benefit #1

Photograph You at Your Best

Build your brand

– with photographs that integrate with your strategy.

Quick

experience to work quickly in a broad range of areas

Video

Elegant

1 Elegant Videos – that build your brand. Consistent with everything else.

Effective

Simple – just one man, so I’m quick

Efficient

take photos and videos at the same time.

Reviews

 

“What a guy!” – Pat

 

“What a guy!” – Pat

 

“What a guy!” – Pat

 

“What a guy!” – Pat

Get in Touch

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Copywriting

I’m experienced in writing & editing copy for digital ads, blogs, newsletters & sales pages that convert.

 

Video

 

I’ve filmed music videos, promos, concerts & workshops.

 

Web Design

 

My web clients have worked in software, consultancy, psychology & fine art.

 

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Marketing

 

I’ve created and executed successful marketing strategies for growing startups.

 

Photography

 

I’ve worked as a freelance photographer for six years, my work has been featured internationally.

 

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Advertising

 

I’m developing an advertising portfolio, currently with a focus on digital advertising.